Guilherme Pina
Product Designer & Frontend Developer, living in Berlin

a little about me

I'm Gui, a seasoned Product Designer and Frontend Developer with over 12 years in the industry crafting successful, engaging digital products and experiences.

I believe that real magic happens at the intersection between design and code, where fostering collaboration among both disciplines leads to really special solutions.

I’m particularly passionate about web accessibility, user-centered design, micro-interactions and design systems, where I find joy in creating seamless, scalable solutions that stand the test of time.

Beyond pixels and code...

I'm a tech enthusiast, cinema aficionado and game dev fanatic.
When I'm not immersed in projects or building indie games, you'll catch me enjoying a good read or caravanning with my wife, daughter, and trusty sidekick, Eddy the dog.

Some Brands I worked with

Case studies

Ladenzeile, e-commerce platform redesign

Re-designing a top e-commerce platform in Germany with 1 million daily users, and over 142 million products from 4.000+ partner shops.
UX, UI, Dev
JD Sports, Boot test area

Physical interaction game for JD Sport's flagship store in Oxford Street, London.
Game Dev, Interactive, UX
Ladenzeile, Re-thinking search filters

Improving search filter usability and engagement for a top e-commerce platform in Germany.
UX, UI, Dev
Live Style guide

Developing a live style guide to ensure UI consistency while streamlining the design and development process.
UI, Dev