Client: TMN | Agency: Gula | Year: 2011
Creative Director: Rudolfo Quintas
Video Mapping: Filipe Aparício
Animation: Diogo Pereira
Project Pre-Viz, R&D,
Technical Direction, Holography,
Motion Capture, Animation Supervisor,
3d lighting, Render
T-Jays was a live multimedia show developed by Gula for TMN (now MEO), awarded with bronze by the International Business Awards 2012.
The shows goal was to promote their virtual band “T-Jays” with their target audience.
The show used holographic projection and video mapping to give the feeling of presence to the four 3d characters on stage.
Since it was developed by a tiny team, I had to feel many hats, from real time pre-viz, R&D for holographic techniques and motion capture, animation supervision, rendering and the shows technical direction.
An ambitious project, with less than two months of production time, that required everything from the team but in the end, the result speaks for itself and the show was a success.